Data Analyst

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Who we’re looking for: An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients.

Working within the VML Data Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised. Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision. On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients.

This will be developed and delivered with the wider team of client services, strategy and media planning so a team player is a must. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines. What you’ll be doing: Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy Manage and resolve data issues involving quality and consistency of data Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data Present to clients and attend client meetings.

Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making. Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.