VP, Data Cloud Consulting

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. com .

THE ROLE We are seeking a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy, solving complex business problems, and driving measurable outcomes. This role requires a unique blend of executive leadership, deep marketing and data expertise, and practitioner-level execution.

The ideal candidate brings a strong point of view on identity-driven, omnichannel marketing—understanding how data, targeting, and measurement intersect to drive performance across the full customer lifecycle. You will serve as both an organizational leader and senior strategic advisor, accountable for team performance, client impact, and revenue growth tied to consulting engagements. This role requires expertise in leveraging 1st 3rd party data to deliver strategies that improve customer experience and drive engagement and revenue throughout the entire customer funnel within both paid and owned marketing channels .

The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine marketing efforts through holistic planning, personalization, channel orchestration, and innovative measurement techniques .

RESPONSIBILITIES

Leadership, Team Development Scalability Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches. Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements. Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.

Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team. Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities. Data Interpretation, Tactical Roadmaps Standardization Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels.

Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI. Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.

Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling.