Social Platforms Lead

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . The Role The Global VP Platform Creator is a senior client and capability-focused role that sits at the intersection of our channels, content, and solutions functions within WPP.

This role will have direct responsibility for evolving our clients' social growth plans — spanning paid social, organic community, creator and influencer partnerships, social commerce, and the rapidly emerging landscape of AI-driven content and conversational social experiences — blending deep platform expertise with carefully articulated development plans that advance client maturity and deliver against growth objectives. The role will be pivotal to thinking laterally across problems where platforms are both media channels and cultural signal layers that inform the wider marketing system. The successful candidate will work horizontally across key platforms (Meta, TikTok, YouTube, LinkedIn, Snap, Pinterest, X, Reddit, emerging and local platforms) and vertically in integrating supporting capabilities from analytics, creative and content production, consumer, experience and data strategy, and the broader worlds of commerce, influencer marketing, and community management.

The role will partner with strategists, activation teams, and the wider agency and WPP functions to bring an integrated social view to our clients, aligning plans back into the overarching direction of the business. You will be a senior member of the leadership team on the client account and expected to inspire, guide, and develop social knowledge across the business to fully leverage team skills whilst also setting the foundation of decisioning and strategy for our choices in social investment. As a member of the client management team, the role will actively contribute to developing long-term strategy in line with other client leads.

The Ideal Candidate As a senior specialist stakeholder, you will be responsible for inspiring and directing the client in close partnership with the client lead. You will have a strong background in leading global social accounts and managing stakeholders at the most senior level, up to C-level where required. You will have a proven track record in managing, leading, inspiring, and integrating fast-paced, dynamic social and content teams — both across the agency and within the client.

You will have worked with inter-agency solutions and clients that operate across borders and who are looking to accelerate their social maturity across services, measurement, creative, and strategy. You will be expected to demonstrate social expertise covering paid social, organic community, creator and influencer marketing, social commerce, and the emerging field of AI-generated content and conversational experiences. You should have a working knowledge of adjacent disciplines (search, programmatic, CRM, PR) from an integration point of view, and be able to inspire a team to build upon the strategic model you have developed.

You will be expected to fluently engage on topics such as creator economy dynamics, platform-native creative, first-party data activation, attribution, brand safety, community management, and measurement models as they evolve within the platform and marketing ecosystem.