Copywriter - Flex Team

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com . Creative Copywriter needed to join our team on a permanent basis.

The opportunity: We are seeking an exceptional and strategically minded Senior Long-Form Copywriter to join our dynamic, flexible team, embedded directly with a leading automotive client. This hybrid role is ideal for a seasoned wordsmith with a passion for the automotive industry, who excels at crafting compelling, insightful, and comprehensive narratives that educate, engage, and convert. You will play a pivotal role in shaping the client's brand voice and content strategy, translating complex automotive concepts and technical specifications into accessible, engaging, and benefit-driven copy.

Working collaboratively within a cross-functional flex team, you will produce a diverse range of long-form content that supports the entire customer lifecycle, from initial research and discovery through to ownership and loyalty. What you’ll be doing: You are a highly motivated, self-sufficient, and top-tier Senior Long-Form Copywriter with a drive to create exceptional digital content for our automotive client. Your passion for storytelling and meticulous attention to detail push you to research deeply, synthesize complex information, and craft narratives that resonate with diverse audiences.

Strategic Content creation: Lead the development and execution of long-form content for the automotive client, including but not limited to: detailed vehicle feature pages, product guides, blog posts, thought leadership articles, whitepapers, case studies, evergreen content, email nurture sequences, and in-depth website editorial. Translate complex automotive technology, engineering specifications, and brand values into clear, compelling, and persuasive language that informs, educates, and drives action. Ensure all content aligns with the client’s brand guidelines, tone of voice, and overarching marketing and CX strategies.

Work seamlessly with UX/UI designers, product managers, marketing strategists, and SEO specialists to ensure content is integrated, optimized, and effective across all touchpoints. , EV, autonomous driving, connectivity). Leverage customer insights, market data, and user research to inform content strategy and ensure relevance and impact.

Collaborate with data and analytics teams to understand content performance and identify opportunities for optimization.