Senior Director, Strategy Consulting

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. com .

The Role: Zeta Global is seeking an experienced, senior director-level Marketing Strategist to join our Strategic Consulting group. This is a key role, providing insight and guidance to mid- to C-Level executives across their business including brand, marketing strategies, and operations. Our Strategic Consultants take an innovative approach to help marketers individualise and optimise outcomes to power business growth at scale.

We focus on unlocking customer insights, uncovering cross-channel activation use cases, and pursuing growth everywhere our clients’ customers are—finding meaningful connections with their audiences to maximise impact and ROI. The ideal candidate will bring a unique blend of proven omni-channel marketing expertise, loyalty programmes, analytical problem solving and strategic consulting experience, together with the ability to drive action and outcomes. This position has a leadership role with the client in connecting data insight and activation to business application and performance.

A day in the life… • Identifying opportunities and offering omni-channel strategic solutions to the client; focused on improving ROI, rooted in data, insight and expertise with a focus on driving the desired business objectives and customer behaviours. • Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives that mature their digital maturity across marketing and advertising technology • Drive client presentations and deliverables; working with the account, analytics, creative and operations teams. • Develop and evolve client loyalty programmes from inception through optimisation • New business development—bring strategy to life within proposals and pitches to new clients and existing client upsell.

• With 365 days generating end to end contributions towards a client portfolio you own and manage, delivering measurable improvements in client engagement and retention and contributing to at least one upsell or new business pitch.

Requirements

: • 8+ years of CRM experience either in industry or management consulting, leading engagements on growth and customer experience • Previous experience in consulting, agency strategy or client leadership role is preferred • Solid understanding of key experience design tools such as journey mapping, service design blueprints and roadmaps

BENEFITS

PERKS

Excellent medical, dental, and vision coverage PEOPLE