Business Development Manager - HIPO Emerging Markets

eBay HIPO Emerging Markets is seeking a results-driven, strategic, and customer-focused Business Development Manager to expand our presence in high-potential emerging markets. This role requires a data-driven leader who excels at building partnerships, understanding seller behavior, and driving business growth. The ideal candidate will work closely with internal teams, external stakeholders, and leadership to define strategic growth plans, enhance operational efficiencies, and drive market expansion across key emerging regions.

Key Responsibilities

: Strategic Growth Market Expansion Develop and implement seller acquisition strategies to scale eBay’s business in emerging markets, ensuring alignment with overall business objectives. Conduct market research and analysis to identify new business opportunities and tailor strategies to regional market dynamics. Define and execute seller acquisition and engagement plans to expand supply and improve buyer experiences.

Customer Market Insights Analyze seller behavior, trends, and preferences to create innovative, localized experiences that drive engagement. Leverage data and insights to continuously improve conversion rates and seller performance. Work closely with cross-functional teams to ensure that the platform meets regional sellers’ needs and enhances user satisfaction.

Partnership Relationship Management Identify, establish, and manage strategic partnerships with key stakeholders, suppliers, and ecosystem players. Develop success playbooks for new partners and scale partnerships effectively. Lead contract negotiations and commercial discussions to drive business growth and operational efficiency.

Performance Tracking Business Review Monitor and track key performance indicators (KPIs) to assess business development efforts and market penetration. Regularly report business performance, challenges, and opportunities to senior leadership. Continuously refine strategies based on market feedback and performance data.

Team Stakeholder Collaboration Work cross-functionally with marketing, operations, category management, and product teams to align strategies and ensure seamless execution. Act as a key liaison between regional teams, global business units, and leadership to ensure alignment on priorities.

Qualifications

: Bachelor’s degree required (MBA or equivalent preferred). 6+ years of experience in business development, strategic partnerships, or category management. Strong analytical skills with proficiency in Excel, SQL, or other database tools for data-driven decision-making.

Proven ability to take ownership, drive results, and execute high-impact projects. Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams. Strong negotiation and relationship management skills.

Ability to work in a fast-paced, high-growth environment and manage multiple priorities effectively.

Preferred Qualifications

: Experience in e-commerce or cross-border trade. Prior experience in emerging markets, especially in CEE, LATAM, or other high-growth regions. Background in marketplace dynamics, online retail, or consumer product industries.

About Zeta Global Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. 4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.