Senior Associate- Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About Essence Mediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics insights and powered by data technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

We are designed for the new communications economy — built on data technology, built for people algorithms, built around diverse schools of thought, built to test learn at scale, and, crucially, built to evolve. Role Summary and Impact As a Senior Planner, you will have the responsibility to manage the business need of the accounts that will be assigned to you. You will also have the responsibility to drive business development for both existing and potential clients of the agency.

RESPONSIBILITIES

3 best things about the job: 1. Puts you at the forefront of Integrated advertising (ATL + Digital) and measurement 2. Opportunity to hone integrated planning skills and knowledge across the spectrum of channels/platforms, through interacting and learning from our different platform specialists 3.

Opportunity to be learn the ins and outs of how an integrated campaign is successfully planned, implemented, and measured MEASURES OF SUCCESS In three months: • Mastered client management skills, delivering superior service and output for accounts handled • Learned the basic media planning and optimization and analytics skills • Managed to handle projects/executions independently • Achieved a clear grasp of the ins and outs of the accounts handled • Established a good working relationship with key stakeholders (internal and client teams) • Proposed process improvements as needed In six months: • Identified new opportunity to grow business handled • Mapped out the relevant account playbooks to ensure that handling of the accounts is of good standard • Set internal KPIs for accounts managed • Have full accountability on the revenue targets set for your accounts In twelve months: • Have majorly contributed to the successful launch of the brands handled • Achieved 100% of revenue targets set for your accounts • Proposed and acquired new sources of revenue to help achieve the annual targets of the team.

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