About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com. At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. WPP Unite There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse. WPP Media will bring its media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come. Role Summary Impact The Manager, Media Activation Retail Search role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and programmatic. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results across WPP Media agencies.

This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across biddable channels for clients. This role will be responsible for partnering with agency teams to translate our client’s business briefs into jobs, ensuring collaboration across biddable channels to maximize client outcomes, and assisting in creating frameworks for teams working with retail media networks to develop performance projections and scenarios based on campaign parameters.