GOC | Senior Paid Search Specialist

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity . Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact As part of the Global Operations Centre (GOC) in Poland, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are currently seeking a dedicated Senior Paid Search Specialist to join our team. In this role, you will play a pivotal role in managing and optimizing Google Ads campaigns.

Responsibilities

g. UK, USA, EMEA). Achieving established KPIs for e-commerce, performance, and brand recognition.

Analyzing data, drawing conclusions, and offering targeted recommendations. Running SEM campaigns from A to Z, also using SA360 and Microsoft Advertising. Having a chance to gain experience from the assistance of more experienced professionals.

Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Fluency in English. 4+ years experience in planning Google Ads/Search campaigns. Being capable of strong analytics and have a natural affinity for numbers.

Being able to analyze raw data, draw conclusions and develop actionable recommendations as needed. Being eager to work with Google Analytics. Proficiency in Microsoft Excel and Google Sheets.

Being eager to work directly from Poland. Experience in SA360, Bing Ads, or/and Data Studio - this is a bonus!

Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

include access to internal learning platforms, certifications, and training sessions, life insurance, medical care sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.