Account Manager - Paid Social

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com About WPP OpenMind OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function.

Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. Role Summary and Impact Account Managers are expected to work closely with their Account Director and the Global Hub team to manage the day-to-day running of one (or more) client accounts. Account Managers have several key areas of focus, these include: Campaign Management Developing comprehensive paid social media plans (+ supporting material) that align with client’s objectives and KPIs.

) and present these back, both to internal and external stakeholders. Responsible for end-to-end set up of paid social campaigns across all the relevant social platforms (and working with junior team members to assist them with this task as necessary). Comfortable using advanced features such as bid rules and 3rd party optimisation/ creative/ measurement tools to achieve results for clients.

Responsible for ensuring regular quality assurance (QA) checks are undertaken by everyone working on the account (both locally and in the Global Hub team) to ensure campaigns are set up to defined best practice standards. Responsible for monitoring campaign performance and pacing to ensure all activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.

Working with Executives, Snr. Executives and the Global Hub team to produce detailed accurate weekly/monthly campaign performance reports, often in Microsoft Excel. Leading client calls to present results as necessary.

Writing performance commentary that delivers valuable insight and recommendations to clients. Should be able to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary. Working with junior team members to ensure standards for commentary remain consistent.

Producing more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and for standalone projects. Client Partner Management Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency’s social output. Demonstrating a deep understanding of the media and technology developments that influence your client’s business.

Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing. Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok, Pinterest and others.