About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 1270 - Director, MAI Search Role Summary and Impact About Wavemaker Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.

Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. Client Context: Audible is Wavemaker Worldwide’s largest client and is the world’s favourite platforms for audio content, from podcasts to audio books to Audible Originals.

Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across five major markets: UK, France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media. Role Context: As MAI (Mobile App Install) Director, you will be responsible for the coordination and delivery of app-install campaigns and associated tracking/reporting needs, including working closely with our MMP, Kochava. The role involves supporting several Account Executives and Account Managers including in the Global Hub, who are a core part of the team.

Specific support is needed on search/app-store campaigns and also social and display MAI activity. Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule and budget. Ultimately, you’ll work to deliver world-class MAI campaigns which exceed client’s expectations and targets while helping to define campaign and tracking best-practice.

Key Responsibilities

: 1. Campaign Management. Responsibility for the output of your team (UK-based and Global Hub), both client facing and operational.

You are accountable for your team’s adherence to Wavemaker Governance and GroupM best practices across your clients. Strategic understanding of the client’s business and KPIs, keeping up to date with latest Industry news and proactively spotting trends, product releases, and other opportunities which could enhance activity. Have an excellent understanding of app download campaigns and how to drive and track the best campaign results.

Own tracking of MAI campaigns and ensure all considerations and complexities are understood and acted upon across the team. Maintain a forward thinking and innovative approach in the development of all appstore-driving search activity. Take responsibility direct campaign performance and your wider team’s deliverables.

2. Client Partner Management. Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders.

Be able to communicate with clients on subjects outside your remit and provide them with useful insight. Advise internal and external stakeholders around platform, device and industry trends, displaying a deep knowledge and also how it impacts client’s businesses. Demonstrate expert knowledge of and monitors the client’s industry and competitive environment to create effective solutions.

Foster a good working relationship across all clients suppliers to direct flawless execution of plans. Builds rapport and become a trusted advisor representing the agency.