About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com. At WPP Media, we believe in the power of our culture and our people.

It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients.

Benefits

all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. Role Summary Impact The Director, Commerce Planning role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs.

The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables.

An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role. Skills and Experience Manage a team of direct reports and their career development. Contribute to upleveling account management and improve how we serve WPP Media Commerce clients across agencies.

Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives. Support the integration between commerce and brand media to develop end-to-end media plans for clients. Manage relationships to ensure delivery of first-to-market media solutions.

Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics. Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.

Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks. Lead the adoption of WPP Media Commerce for new business and existing accounts.