Account Director - Digital

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 1166 - Account Director – Digital - MM D About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom: EssenceMediacom is a new breed of media agency. Grounded in analytics insights and powered by data technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands.

We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data technology, built for people algorithms, built around diverse schools of thought, built to test learn at scale, and, crucially, built to evolve. Role Summary and Impact We are looking for a Digital Planning specialist responsible for the digital planning and buying output, delivering best-in-class digital acceleration and ‘bigger picture’ digital leadership for clients, rapidly expanding their digital ambitions.

You will be combining your knowledge of digital media and exceptional implementational planning ability with client servicing skills and leadership of best practise ways of working to deliver and manage campaigns and motivate and grow the individuals in the Digital and Publishing planning team. The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand. ), for leading platform adoption upskilling within the team across digital channels.

Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About You: Comprehensive experience working in digital at a media agency/media owner/client side.

Advanced understanding of digital principles (both DR performance), paid social, partnerships, paid search, data and analytics. Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video. Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving.

Experience working with ad tech solutions to drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns.