About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 2439 - Account Director, Cross Channel Role Summary and Impact We are looking for an experienced digital and biddable Account Director whose primary specialism is Paid Social, and who brings strong complementary experience across Paid Search and/or Programmatic.

Cross-channel experience is essential — this is not a single-channel role. The successful candidate will need to operate confidently across the full biddable mix, connecting channel activity into integrated strategies that serve varied client objectives. This person will take ownership of ongoing client engagement across the portfolio, manage a blended team of onshore direct reports and offshore delivery resource, and support the Business Director in implementing strategic and operational vision across their accounts.

The nature of this role requires a candidate who can move fluently between very different client contexts — from brand-building and HNWI audience precision, to performance-oriented multi-stakeholder technology campaigns, to the full-funnel complexity of a regulated financial services environment — sometimes within the same week. An understanding of B2B and B2C digital marketing, and the ability to manage campaigns serving both professional and consumer audiences within strict governance frameworks, will be a genuine advantage. The candidate will also be expected to flex capacity to support other accounts and projects within the wider Channels Solutions team on an occasional basis.

Responsibilities

Delivering Client Performance Take ultimate responsibility for the digital output of your team across the client portfolio, covering both client-facing deliverables and operational execution Act as the central senior contact for your assigned accounts, engaging at Director level and above with senior stakeholders across client and partner agency organisations Apply best-practice rigour to the execution of digital and biddable campaigns across all active channels — ensuring quality, audience accuracy, compliance with client governance

Requirements

, and integration across touchpoints Maintain a forward-thinking and innovative approach to channel development, continuously surfacing new opportunities and emerging platform capabilities relevant to client objectives Attend all key internal and external client meetings; deliver outstanding levels of proactive client service across accounts Ensure digital activity is effectively integrated across channels — connecting paid social, paid search and programmatic into coherent, audience-led strategies that serve both brand and performance objectives across the full funnel Maintain awareness of the distinct

of each client vertical — including the audience governance frameworks, compliance considerations and measurement standards that apply to regulated industries such as financial services Team Leadership Development Take responsibility for the development and career progression of your direct reports within the agency Coordinate effectively across onshore and offshore team members, establishing clear processes, communication rhythms and quality standards that enable consistent, efficient delivery Review the quality of team output regularly and take appropriate action to raise standards and address gaps Play an active role in recruitment and interviewing to build strong, d