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WPP Media — Barranquilla
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other.
In this role it will be critical to embrace WPP WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary and Impact As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Business Intelligence Senior Associate who will: Retrieve, compile, cleanse, transform, and structure data from multiple sources to build a reliable intelligence layer for analysis and media optimization.
Requirements
from client teams to understand the measurement framework, the most critical reporting metrics, and the business logic for data stitching. Manage data provisioning across sources. , Tableau, Power BI, Looker Studio) for insight generation, campaign monitoring, and optimization.
Help develop automated QA processes to ensure data accuracy and timeliness. Translate technical concepts for non-technical stakeholders, helping them understand why a change may be needed to reach a goal or complete a project. Partner with senior Analytics staff to develop project timelines and deliverable schedules.
Deliver projects independently while proactively communicating progress, issues, and deliverables to senior leadership. Ensure all client deliverables meet or exceed expectations in content and quality and are delivered on time. Support client calls, bring in extended team members when needed, and build strong day-to-day client relationships grounded in industry knowledge and a deep understanding of client business objectives.
Develop measurement plans and reports relevant to clients' business and creative/media testing, and research industry trends to share with the team. Skills and Experience If this opportunity looks right for you, we are looking for candidates who have: Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field — or equivalent professional experience. 1–3 years of experience in data management, data visualization, and data analytics, preferably within a marketing or media agency.