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WPP Media — Barranquilla
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.
We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.
In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
Role Context: We are looking for a Business Intelligence and Data Visualization specialist who will build assist in the development and maintenance of the reporting infrastructure to help stakeholders gain insights in their advertising campaigns. In this role, he/she will be responsible for retrieving, compiling, and transforming data to create the intelligence layer leading to analysis and optimization of media investments.
Responsibilities
: Manage the QA of data between media platforms and reporting outputs using tools such as Alteryx, SQL, and/or Excel Manage and identify data gaps that require manual entry, escalate to investment teams, and collect, QA, and process returned manual data. This includes initiating the data collection process, communicating any data QA issues, and working with teams to resolve those issues. Monitor data feeds for gaps or failures and action where necessary to resolve failures Build and maintain automated data QA workflows using Alteryx Update Tableau dashboards based on new/additional requests Build and maintain taxonomy generators and enforcers (via Excel, Google Sheets, and Alteryx) to assist in the adherence of taxonomy across all media channels.
Setup and maintain automated data feeds/pipelines through API (Adverity), FTP, and/or scheduled email report) Troubleshoot any data discrepancies or issues that might occur, Fulfill ad hoc data pulls required for client deliverables, Manage the QA of data provisioning to MMM vendors or for client data warehouses. Required Skills / Experience : Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 1 – 3 years of work experience in data management, data visualization and data analytics preferably in a marketing and/or media agency. g.
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