Global CRM - Change Management Lead

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. com.

Why we're hiring: WPP is at the forefront of the largest transformation in the marketing and advertising industry. Our Global CIO is leading a significant evolution of our Enterprise Technology capabilities, bringing together more than 2,500 technology professionals into a single, integrated global organisation. This team plays a critical role in enabling the ongoing transformation of our agencies and corporate functions.

As part of this, WPP is delivering a major global CRM transformation designed to simplify our application landscape, improve data consistency, strengthen client and revenue management, and enable scalable adoption of AI‑ and data‑driven workflows. The transition from multiple local CRM platforms to a centrally governed global solution represents a fundamental shift in how our markets and agencies operate.

Benefits

across the group As Change Management Lead for the Global CRM Programme, you will drive the people side of a major enterprise transformation, consolidating multiple legacy CRM solutions into a single, global Microsoft Dynamics–based platform.

realisation initiatives to enable successful adoption of global CRM processes, while supporting appropriate agency, market, and client‑specific customisation where required. Working closely with the Global Programme Director for CRM, business leaders, technology teams, and agency stakeholders, you will ensure the transformation delivers sustained behavioural change, rapid adoption, and measurable business value across a complex, multi‑agency and multi‑market environment.

realisation metrics, identifying risks and recommending corrective actions to protect value delivery Act as a trusted advisor to senior stakeholders on managing behavioural and organisational change linked to a globally governed CRM platform Ensure change, communication, and training risks are effectively managed, governed, and escalated through programme forums Drive consistency across interdependent Enterprise Technology initiatives, reducing duplication and minimising change fatigue What you'll need: Proven experience leading change manageme