About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . Explore your future with Mindshare, part of WPP Media.

If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions. This is your chance to make an undeniable mark, building the media future for Asahi's iconic brands from the ground up within an award-winning organisation. About Mindshare : A Leading WPP Media Brand Mindshare delivers Good Growth for its clients.

Benefits

all stakeholders - better for people, planet, and business - by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. We have recently partnered with Asahi and are expanding a new team set up specifically to collaborate with this client.

Good Growth for Asahi is about getting ahead of category disruption, without compromising your volume-growth drivers today. Asahi means morning sun - the moment a new day begins. The horizon is where that first light meets possibility.

Introducing the Horizon Team - ready for today. Built for what's on the horizon. Team Horizon represents Asahi's next phase of growth: rooted in heritage, focused on clarity, and always moving forward.

In a fast-changing media and consumer landscape, the horizon isn't fixed. Team Horizon will help Asahi see what's coming sooner, choose what matters and progress with confidence and precision. The Role Location: Melbourne We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

Build the Dream: Be a foundational member of a brand-new, dedicated team, shaping the culture and strategy for the iconic Asahi account from day one. Drive Strategy for Legends: Develop and steer market-leading, integrated media strategies for some of Australia's most-loved beverage brands. Plan for the Future: Lead the charge on the 2027 annual planning, translating client goals into innovative, omnichannel campaigns that deliver real growth.

Be the Connection: Act as the key link between senior clients, media partners, and our internal agency village to deliver seamless and effective campaigns. Shape the Craft: Collaborate with our national planning community, sharing your expertise to help define and elevate our planning best practice. Ideal Skills and Experience A strategic and positive planner who gets a buzz from building new things, fostering relationships, and shaping culture will excel in this role.

We’re also looking for; Media Agency Pro: You have multiple proven years of recent, hands-on media agency experience and live and breathe omnichannel planning. The Ultimate Relationship Builder: You're a natural at creating strong connections with senior clients, internal teams, and media partners. A Campaign Champion: You have a proven track record of leading complex, multi-stakeholder media campaigns from initial brief to final measurement.

An Agile Innovator: You possess a positive, efficient, and agile mindset, with a passion for finding creative and disruptive solutions to client challenges.

Connections Planning Director