Director, Digital A/V Measurement – WPP Data & Technology Solutions

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. com.

Why we’re hiring: WPP is accelerating its global digital Audio/Visual (A/V) capability — integrating Connected TV (CTV), online video (OLV), social video, and addressable TV into a unified, AI‑enabled media measurement ecosystem. We are seeking a Director, Digital A/V Measurement to lead the strategy, development, and adoption of our digital video and audio measurement solutions across markets, clients, and platforms. This is a high‑impact leadership role for someone who combines deep AdTech expertise, product thinking, and hands‑on measurement knowledge with the ability to influence stakeholders across a global matrix.

What You’Ll Do

: Reporting to the Global Head of Marketing Science - Client Strategy, you will: Product Innovation Leadership: Contribute to and execute the global digital A/V measurement strategy and roadmap, ensuring alignment with digital media trends and client needs. Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning. Partner with WPP Open, WPP Media MM A, and agency teams to integrate robust A/V measurement frameworks into omnichannel planning and attribution tools.

Drive innovation through AI‑powered forecasting, attention metrics, and cross-channel video reach/frequency optimisation. Capability Building Enablement: Build and scale digital A/V measurement capability across markets through training, playbooks, and best‑practice frameworks. Develop and support specialist measurement communities (pods, guilds, centres of excellence) to ensure consistent methodology delivery.

Establish global guidelines for A/V campaign tracking, viewability, fraud detection, and brand safety measurement. Client Market Leadership: Support global client teams with modern A/V measurement strategy, solution design, and activation excellence. Participate in discussions with clients, broadcasters, digital platforms, and joint industry committees (JICs) regarding modern measurement standards.

Drive adoption of advanced A/V measurement frameworks (such as attention metrics and hook rates) within top global accounts to demonstrate business outcomes. Contribute measurement expertise to pitches, digital transformation programmes, and global client solutions. , Kantar, Nielsen, IAS, DoubleVerify).

Ensure WPP’s A/V measurement stack is competitive, scalable, cookieless-ready, and privacy‑compliant. Collaborate with AdTech engineering, Marketing Science, and Data Strategy teams to enhance attribution and MMM (Marketing Mix Modelling) inputs. Operational Excellence: Govern measurement quality, data consistency, and delivery standards across campaigns.

Collaborate with cross‑functional teams (activation, product, engineering, analytics) to ensure flawless execution of measurement setups. Provide troubleshooting and escalation support for complex or high‑value A/V measurement setups. What you’ll need: Proven experience in digital media, AdTech, or marketing analytics, with a focus on digital A/V (online video, social video, CTV, or digital audio) measurement.