Audience Planning Account Director

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . 1255 - Account Director, Audience Planning Role Summary and Impact This is an unparalleled opportunity to accelerate your career, empowering Colgate brand teams to lead, fostering robust collaboration with our hubs and growth markets, and spearheading true innovation in communications planning.

You will be instrumental in leading the end-to-end BEP/IMC development process, overseeing the timely delivery of planning templates, content needs, and activation guidelines across EMEA. Job Summary: As an Audience and Communications Planning Director, you will serve as a strategic planning leader, responsible for implementing the development of audience and communications strategies within Colgate’s BEP/IMC framework for EMEA. You will translate detailed consumer insight work, market trends, and client business objectives into actionable, integrated comms and audience plans that leverage the full breadth of WPP Media's capabilities and the wider WPP network expertise (creative, production, specialists).

This role demands confident client collaborative leadership, analytical prowess, presentation skills, and a relentless passion for pushing the boundaries of media effectiveness and customer experience.

Key Responsibilities

: Strategic Leadership BEP/IMC Development: Drive the end-to-end development of comprehensive audience and communications strategies for Gold and Silver IMC projects and multi-market brands , ensuring alignment with overall brand objectives, business goals, and our established BEP/IMC development framework . Be a key player in our strategic evolution, actively contributing to the 'Leading' and 'Collaborative' shifts outlined in our 2025 vision, acting as a primary strategic partner to clients and internal teams across WPP. Contribute significantly to the strategic direction of BEP for the EMEA region, guiding its implementation and internal training initiatives.

Audience Expertise Insight Generation: Leverage your deep understanding of consumer behaviour and WPP's resources to drive profound audience understanding through proprietary tools, market research, behavioural data, and cultural insights. Identify key segments, motivations, and journey touchpoints, maintaining and evolving Colgate Audience Catalogue for the Division. Identify sources of growth and translate them into locally relevant audience strategies, advising our Hubs on effective audience activation and enrichment.

Oversee the development of critical WPP comms-specific insight work for EMEA, sharing best practices across the network. Communications Frameworks Ecosystem Orchestration: Develop robust communications architectures and ecosystem maps that define the role of different channels (paid, owned, earned) and content types across the consumer journey, encompassing Colgate’s Brand Experience planning process (touchpoints, roles, formats, KPIs, messaging, destinations). Lead content briefing alongside creative teams and ensure timely delivery of key comms planning elements, including the creation of comms planning ( A ttention C onsideration P urchase L oyalty ) templates, asset lists, and toolkit production .

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