Associate Director, Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. com . About WPP Media WPP is the creative transformation company.

We use the power of creativity to build better futures for our people, planet, clients and communities. com. WPP Media is WPP’s global media collective.

In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.

In this role it will be critical to embrace WPP WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Role Summary and Impact: As an Associate Director of Planning, your primary objective is to supervise all implementation needs and communication with the client(s) and agency client/planning/other teams. You will liaise and coordinate with global marketing teams as understanding international marketing will be essential to your duties. In addition, you will oversee the client implementation team to ensure productivity, including managing staffing and workload issues at the client team level.

You will provide strategic rigor to implement ideas and ensure integration of the work between creative and media. You will also be well versed in 360 media planning to effectively convey and manage the media deliverable within the agencies. Skills and Experience: Maintain day-to-day client contact and agency contact regarding their area of responsibility.

Oversees the development of objectives and strategies, as well as the development of plans and presentations. Supervises the group in the interpretation of competitive and other research data. Trains and evaluates Supervisors, Managers and Associates on the team.

Act as the liaison between internal teams as well as various partner vendors to ensure media performance. Maintain a deep understanding of business, target audiences and wider communications environment. Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.

Understand, embrace, and integrate client and creative agency research into plans. Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation. Assist in crafting compelling selling strategies.

Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience. 5-8 years of account planning or related media/communications planning experience, with a focus on team leadership and management. Experience and comfort facilitating ideation sessions.

Excellent strategic thinking. Good client relationship skills, including experience interacting and presenting to senior-level clients. Experience working in and across multiple communications disciplines, including digital.

Fully conversant with all major desktop research tools and qualitative research techniques. Excellent quantitative skills, including analytical abilities and math proficiency.