Senior Manager, Merchandising & Commercial Strategy

About us: Stanley 1913 - Built for Life® since 1913. The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher ™ series go beyond function, elevating everyday moments with style and empowering active lifestyles.

We’re a community of creators, builders , and inventors who believe in creating sustainable products for a better life and world that minimiz e s our impact on the planet. com . Position Overview: The Senior Manager, Commercial will lean into cross-functional collaboration to execute a holistic marketplace management strategy that will include a consumer first mindset, clear segmentation, product franchise management and an omni channel approach.

The Senior Manager, Commercial work closely with Director, Commercial to responsible for three key deliverables: 1) Product segmentation plans 2) channel differentiation strategy and 3) deliver profitable growth in APAC. , driving revenue growth, expanding market share, and enhancing profitability across the APAC region. This role will require a broader strategic vision, strong leadership capabilities, and a deep understanding of the diverse markets and retail landscape within APAC.

This role reports to Director, Commercial APAC.

What You'Ll Do

Merchandizing Management Develops and delivers regional product assortments Aligns planning process with sales team, marketing team, global merchandizing, and global product team Collaborate with sales team, marketing team and global merchandizing/ global product team regarding retail customers specific planning, strategy, content, and analytics. Understands brand, regional and channel priorities and uses the planning process to drive strategic alignment. Pulls together resources across marketing, consumer insight and operations needed to improve the profitable growth.

Aids in the recommendation of SKU assortment priorities, financial guidelines and synergies across channels, customers and brands within area of responsibility. Leverages growth driving execution including category management, assortment concept and shopper marketing to deliver comprehensive category growth plans for channels markets. Compiles and analyzes market, shopper / end-user, and channel knowledge gaps.

Compiles profiles of competitors and channel customers using primary and secondary research and data. Gathers competitive and marketplace intelligence and shares with the global team organization. Recommends any new product innovation needs to penetrate new channels/customers.

Support Commercial Director in making recommendations on pricing and program guidance. Collects and analyzes account pricing and distribution for Stanley 1913 and competitive brands. Understands retailer distributor margin and pricing expectations by partnering with Sales team .

Analyzes and track potential impact of pricing exceptions on channel / region. New Product Launches Serves as Channel/sales voice on the development of launch strategy. Serves as customer voice in product development meetings.

Works with Product development team to complete forecast tools. Participates in the development of new item launch and training materials. Creates customer and category selling solutions for our customers.

Commercial Development Partner with Ops/Data Analytics team - develops a consistent drumbeat to report sell through data across channels to the organization to inform strategic decisions. Partner with Sales team and Ops/Data analytics - create action plans and capitalize on sales opportunities based on the analysis. Leadership Assist Director, Commercial to build and lead a high-performing commercial team.

Provide coaching, guidance, and support to team members to enable them to achieve their goals and maximize their potential.