WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning buying agencies in the nation.

We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way.

We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional personal wellbeing and growth.

It’s why we have countless initiatives, clubs cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. S.

Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE Crossmedia is building XMOS: a unified operating system that connects how our teams plan, buy, report, and optimize media across every client. The Product Analyst sits at the center of this effort, embedded in our XMOS Portal workstream and reporting to the XMOS Product Owner.

Requirements

that shape what the platform becomes. You are the person who sits with practitioners, maps how work really flows (not how org charts say it should), and ensures the portal reflects and improves the real operating reality of the business. This is a discovery-driven role.

You will spend significant time in the field: interviewing teams, observing processes, identifying friction, and surfacing opportunities that would otherwise stay invisible.

you write will directly inform the portal’s product roadmap. While your primary home is the XMOS Portal workstream, the work naturally intersects with our Foundational Data and AI Automation workstreams.

you surface account for data infrastructure dependencies and automation opportunities, and that those teams have visibility into the workflow context they need.

Backlog Development Translate workflow insights into well-structured product

, user stories, acceptance criteria, and functional specifications that a development team can build from Partner with the XMOS Product Owner to prioritize the portal backlog based on user impact, technical feasibility, and stra

RESPONSIBILITIES

Workflow Discovery Process Mapping Conduct structured interviews and working sessions with teams across Planning, Investment, Analytics, Ad Operations, Media Operations and Finance to map end-to-end workflows as they actually operate today Create and maintain process documentation (swimlane diagrams, service blueprints, journey maps) that captures cross-functional handoffs, decision points, data dependencies, and pain points Identify patterns across teams, where workflows converge, where they diverge for good reasons, and where divergence is just accumulated drift Build and sustain trusted relationships with functional leads and practitioners so that discovery is collaborative, not extractive Product