Director, Media Planning (Temporary)

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning buying agencies in the nation.

We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way.

We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional personal wellbeing and growth.

It’s why we have countless initiatives, clubs cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. S.

Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.

Benefits

eligible). As a champion of media planning and strategy, the Director, Media, is responsible for delivering a level of innovation and excellence in work. This requires an in-depth understanding of communications and media strategy, cross-channel planning, and the intricacies of online and offline media activation and campaign performance analysis.

You have 6+ years of experience in an integrated cross-channel media planning role. You are passionate about consumer behavior, digital media, technology, and data. You have strong POVs, engaging in industry and agency thought leadership.

' This role is hybrid, and requires working onsite at our New York office, with flexibility to work from home You can toggle between the strategic and executional sides, because knowing the technical allows you to craft a stronger strategy. You are comfortable explaining media theories and technology to clients, partners, and internal teams. You take away the smoke and mirrors and are a teacher and mentor to your team.

You enjoy building relationships with clients, as well as new business prospects and partner agencies. You have an entrepreneurial streak and are excited about building the agency with new tools, ideas, and opportunities. You are looking for a place to learn, push and build something special, and want to do it in a collaborative environment.

You should be comfortable in a casual environment where the structure is loose, and the only limitations are your own.

REQUIREMENTS

6 + years of experience in media planning. Vertical experience in financial, banking, wealth management or related is highly desirable. Providing strategic leadership based on an in-depth knowledge of each clients’ business Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.

Liaison between partner agencies, media partners, in-house client strategy/creative team A thorough understanding of the media landscape and how it’s evolving Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations Strong listening skills: believes good thinking can come from anyone and any place. Participation in new business A team player willing to compromise their point of view in support of others.