Buyer, Paid Social Media

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning buying agencies in the nation.

We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way.

We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON logic to finding solutions to our clients' greatest business challenges.

The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional personal wellbeing and growth.

It’s why we have countless initiatives, clubs cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. S.

Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We’re looking for a Buyer, Paid Social to join our One Marketplace team. This role requires proximity to our NYC office and we offer a hybrid work setting with employees working both onsite and from home.

This role oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and vendor partnerships. A successful Buyer is organized, resourceful, and energetic. You’ll handle multiple projects in a fast-paced environment and take ownership of key client deliverables under the guidance of Supervisors and Directors.

Works with clients to understand brand and implements social initiatives among paid social media advertising. Works with the following channels: Meta(Facebook Instagram,) Twitter, Tik Tok, LinkedIn, Pinterest, Snapchat. Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media.

Analyze campaign performance using data-driven insights to optimize and improve ROI, including A/B testing, audience segmentation, and creative performance. Manage and allocate campaign budgets effectively, ensuring optimal performance and adherence to financial goals Prepare and present comprehensive performance reports to clients, translating complex data into actionable insights. Work closely with the media planning, buying, and agency partner teams to ensure cohesive and integrated campaign strategies.

REQUIREMENTS

2+ years’ advertising agency or media agency experience, preferably within a media planning and buying agency Proficiency in using social media platforms and tools such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Pinterest, X Ads, etc. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent communication skills.

Comfortable in presenting to teams and clients Strong organization skills and ability to balance tight deadlines and challenges. This role requires a candidate with proximity to our NYC office. We offer a hybrid work setting with employees working both onsite and from home.

BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through

that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Flexibility to work in hybrid man