Manager, Global Influencer & Advocacy

Our Story Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances. Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany.

Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.

What You’Ll Do

The Manager, Global Influencer Advocacy will be a culturally fluent, data-savvy and relationship driven member of our Global Consumer Marketing team. This role sits at the intersection of grassroots advocacy building, driving online and offline community growth, amplifying brand efforts and spearheading paid partnerships all to drive measurable brand love at a global scale. Reporting directly to the Global Director of Influencer Marketing Brand Advocacy, you will help architect and execute multi-tiered influencer strategies that connect our brand with the right creators, communities, and cultural moments.

You will support the management of localized strategies, laddering into the overarching approach to ensure consistent brand awareness, perception, and experiences. You are someone who treats talent relationships as long-term partnerships, understands the creator economy from nano to macro, and knows how to translate cultural engagement into business results. What You’ll Be Working On Global Strategy Campaign Execution Support the Global Director in developing and executing global influencer marketing and communications strategies to achieve brand objectives across key markets.

Assist in building 360° go-to-market and campaign presentations, coordinating across internal teams and external agency partners. Conduct ongoing market research, applying insights to campaign planning, influencer briefs, reporting, and relevant materials. Partner cross-functionally with brand, creative, social, PR, DTC e-commerce, and retail partner teams to develop integrated, platform-specific influencer strategies.

Talent Management Relationship Building Build and maintain authentic, long-term relationships with influencers, creators, talent agencies, and management companies across all tiers — nano, micro, macro, and celebrity. Manage and maintain a talent contact database, tagging and categorizing at the campaign and initiative level. Assist in maintaining accurate and up-to-date tastemaker lists, influencer database/directory, meeting agendas, and reports.

Support the development of brand partnership pitch documents and interview preparation materials when needed. Paid Partnerships Affiliate Marketing Manage end-to-end execution of paid influencer partnerships — from discovery, to analyzing backend insights, initial outreach, contract negotiations, briefing, content review, approval, and live monitoring adhering to timelines. Collaborate with internal legal and finance teams to ensure timely contracting and compliant payment workflows.

Track deliverables, usage rights, exclusivity windows, and FTC disclosure compliance across all paid programs. Disseminate content, ad codes, usage terms, as needed to cross-collaborate with global and regional teams. Earned Community Building Develop and execute earned influencer programs including product seeding, gifting moments, and organic advocacy initiatives.

Identify and nurture an emerging tier of brand advocates and community superfans who organically amplify the brand.