What This Role Is Taken together, Cialfo and BridgeU reach more high school students navigating university decisions than any other platform in the world. Cialfo works with 2,000+ schools across Asia-Pacific, the Middle East, and beyond. BridgeU serves international schools across the UK, Europe, and the Middle East.

The combined network is the largest K12 counseling platform footprint on the planet. That network is not fully activated. The schools that should know about these platforms don't all know.

The school groups that make technology decisions for hundreds of campuses at once are not all in conversation with us. The students who would benefit most from the guidance these platforms enable are not all being reached. And the brand reputation that should come with operating at this scale is not yet where it needs to be.

This role exists to change that across all three fronts simultaneously. The Head of Marketing, K12 owns the end-to-end marketing strategy across Cialfo and BridgeU globally. That means institutional marketing to drive new school and school group acquisition, student lead generation to support the placements business, and brand building to establish both platforms as the clear category leaders in global K12 education.

It's a broad mandate. It requires someone who thinks commercially, operates at scale, and is genuinely energised by the complexity of running marketing across two distinct brands with different markets and different maturity stages. You'll report directly to the COO, with eventual transition to a VP of Marketing as the function scales.

What Makes This Role Different Most senior K12 marketing roles sit inside a single brand with a single audience. This one spans two brands, multiple buyer types, and two fundamentally different marketing challenges running in parallel. On the institutional side, you're marketing to school leaders, heads of school, and group-level decision-makers who are sceptical of tech vendors and slow to move.

On the student side, you're marketing to families and students across India, Southeast Asia, and the Middle East who are making one of the biggest decisions of their lives, often with limited guidance. These are not the same job. The person who can hold both, build the systems for both, and connect both back to commercial outcomes is rare.

The Manifest ecosystem makes this role different too. Cialfo and BridgeU don't sit in isolation. Explore connects the K12 network to 1,000+ university partners.

Kaaiser brings student placement infrastructure across multiple corridors. The marketing function that understands how these pieces connect, and builds campaigns that leverage the full ecosystem rather than just one brand, can offer schools, students, and universities something no standalone platform can match. The broader overseas education market is contracting.

Cialfo and BridgeU are growing within it. This is the right moment to be building the marketing engine that compounds that advantage.