President - Business Unit

Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.

We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations.

We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy. Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes, and people – for the long-term. Our community of experienced operators and subject-matter experts provide go-to-market leadership, operational excellence, and financial rigor to help acquired companies realize their full potential.

Position Overview The Business Unit (BU) President at Cordance is the strategic and operational leader of their business unit, serving as both its product and market authority and its executive anchor. As the P L owner, the President is accountable for setting strategy, driving disciplined growth, and ensuring scalable and efficient operations. This role requires a leader with deep industry expertise, sharp understanding of customer needs, and the ability to balance long-term vision with hands-on execution.

The President will define and execute the go-to-market strategy, shape the product roadmap, establish the annual operating plan, and oversee resources and budgets to deliver sustainable business performance. They will champion customer experience, guide product strategy and engineering execution, and embed best practices in sales, pricing, packaging, customer success, and operational excellence. As the primary external face of the BU to customers, strategic partners, and the broader industry, the President will engage deeply with stakeholders while mentoring internal teams, fostering a culture of accountability and innovation, and building high-performance organizations aligned with Cordance’s long-term objectives.

Key Responsibilities

Strategic Leadership Market Expertise Serve as the primary product and market expert for the BU, with deep knowledge of customer needs, industry trends, and competitive dynamics. Define and own the BU’s vision, objectives, and long-term growth strategy, aligning with Cordance’s portfolio priorities. Develop and execute the annual operating plan and multi-year investment model, ensuring financial rigor and sustainable results.

Own full P L responsibility, balancing growth initiatives with disciplined cost management. Go-to-Market (GTM) Product Strategy Lead BU go-to-market strategy, including demand generation, sales execution, and revenue expansion. Shape the product roadmap in alignment with market opportunities, customer feedback, and Cordance’s strategic framework.

Partner with Cordance operations to embed best practices in pricing, packaging, customer success, and GTM execution. Act as the external face of the BU and Cordance to customers, partners, and industry stakeholders. Integration Operational Execution Take ownership of integration strategies for newly acquired businesses, including: Systems integration (data, platforms, shared services) GTM integration (messaging, demand gen, sales alignment) People integration (onboarding, organizational readiness, culture alignment) Ensure milestones are met, risks are managed, and value creation targets are achieved during and after integration.