Field Marketing & ABM Manager

Shipfusion gives brands the best tools possible for building a successful eCommerce operation. We were founded by a team of long-time eCommerce and logistics professionals who believe retailers should be able to trust their fulfillment partners as much as their in-house team. At Shipfusion, we pride ourselves on our commitment to entrepreneurship and innovation.

We are always looking for individuals who share these values and who are looking to further their careers in a unique and rapidly growing organization! The Opportunity: We are seeking a Field Account-Based Marketing (ABM) Manager to help us drive a cohesive events and high-touch ABM strategy that drives growth by covering the entire lifecycle of target account activation. Reporting to the Head of Marketing, you’ll be equal parts ABM strategist and event operator, responsible for building target account lists, identifying appropriate events and activations to connect with Shipfusion’s ICP, executing all event logistics, and developing strategic ABM outreach.

Success will be measured by your ability to nail the pre-event hustle (connecting with target accounts before we land), flawless execution of day-of-event logistics, and post-event follow-up to drive pipeline growth, as well as building and executing segmented ABM playbooks when the event calendar is clear. In this role you will develop a deep understanding of Shipfusion’s ICP to support the following activities: Event Management Research and identify strategic event opportunities aligned with Shipfusion’s ICP and target accounts to either attend, host in collaboration with an outside organization, or host independently. Develop event briefs and prime Shipfusion leadership and sales team members on proposed events, expectations, and goals.

Forecast expected Leads/SQLs and calculate cost per lead and pipeline impact for each event. Collaborate with the Marketing team to develop required event assets and brainstorm event themes/approaches. ).

Work closely with Sales to ensure event strategies support revenue and pipeline targets, including researching event attendee lists and proactively reaching out to target accounts at each event. Execute effective pre- and post-event ABM outreach to maximize lead conversion, including equipping Sales with follow-up sequences, context notes, and enablement materials to ensure rapid outreach. Leverage partnerships to enhance event impact, including co-hosting opportunities and partner-only events.

Manage and report on event budgets, including lead generation ROI per event. Account-Based Marketing Use your understanding of Shipfusion’s ICP to build segmented target account lists for 1:1, 1:few, and 1:many outreach. Develop ABM playbooks tailored to verticals, personas, and buying stages to activate during non-event seasons.

Build and execute personalized campaigns across email, LinkedIn, advertising, landing pages, direct mail, and other creative outreach channels. Monitor and act on intent data signals to trigger timely ABM or Sales outreach. Own reporting for ABM campaign performance and contribution to SQLs.

Coordinate with Sales on lead handoff and pipeline tracking. What you’ll bring to the team (Required Skills): 3–6 years of experience in field marketing, with experience in both event management and account-based marketing, ideally in B2B or ecommerce/SaaS. Detail-oriented with strong organizational, timeline, and project management skills.

Extensive experience managing event and campaign budgets, negotiating contracts, and tracking ROI. Comfortable owning event logistics while thinking strategically about outcomes. Invested in building deep relationships with Sales to drive alignment on shared goals.

Experienced at drafting and developing compelling copy for targeted 1:1, 1:few, and 1:many ABM outreach sequences.