Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers.

Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale. With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product.

As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry. Now, we’re growing! The role We are looking for a Programmatic Strategist to own the activation, optimization, and troubleshooting of deal-based campaigns running across our clients’ DSPs.

This person is the subject-matter expert on how different DSPs optimize—and translates that knowledge into the best possible setup and in-flight guidance for client trading teams. You will manage a portfolio of high-value deals across both our AudienceGPT and ContextGPT products - our deep-learning, LLM-based activation platforms - and will help shape the next generation of automated deal health monitoring by building AI agent–driven workflows alongside Product and Engineering. This role combines hands-on programmatic trading with client-facing DSP expertise.

You will spend your time moving between diagnosing a deal in DV360, coaching a client trader on how to configure The Trade Desk for optimal delivery, and partnering with our Data Science and Engineering teams to replace manual deal-health checks with agent-based automation. This position will be located in NYC with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday).

What You'Ll Do

Own cross-DSP deal activation. Build, QA, and launch deals in AudienceGPT and ContextGPT, push them into external DSPs (DV360, The Trade Desk, Yahoo, and others), and ensure clean population and delivery end-to-end across a book of 15+ concurrent deals. Be the DSP optimization expert for client trading teams.

Advise clients on the optimal setup for each DSP - bidding strategy, line-item configuration, and pacing logic - because every DSP optimizes differently, and the right configuration depends on the platform. Troubleshoot SSP/DSP issues end-to-end. Diagnose deal-ID discrepancies, seat mapping, creative approvals, and inventory availability issues; drive resolution with SSP and DSP support teams and communicate clearly back to the client.

Support client relationships. Support client success team in fostering and maintaining client relationships. Clients should trust you as a specialist in Deal Activation and Implementation.

Feed the product roadmap.

Requirements

for AudienceGPT, ContextGPT, and our agent-based automation layer.

Who You Are

Programmatic Trading Deal Activation Expertise. You have 2-3 years of hands-on experience activating and running deal IDs (PMPs, PG, curated marketplaces) in programmatic environments and understand the full lifecycle from packaging through in-flight optimization. You know how different DSPs actually optimize.

You have hands-on experience across multiple DSPs - DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and/or others—and can clearly articulate how each one’s bidding, pacing, and optimization algorithms behave differently, and what that means for the right deal setup. You speak the SSP and deal language. You are fluent in deal packaging, seat mapping, inventory targeting, floor pricing, and discrepancy troubleshooting, and you have resolved deal-ID issues with SSP and DSP support teams.

Programmatic Strategist, Cross Platform