Marketing Lead France & Benelux

Cytokinetics is a late-stage, specialty cardiovascular biopharmaceutical company focused on discovering, developing and commercializing first-in-class muscle activators and next-in-class muscle inhibitors as potential treatments for debilitating diseases in which cardiac muscle performance is compromised. As a leader in muscle biology and the mechanics of muscle performance, the company is developing small molecule drug candidates specifically engineered to impact myocardial muscle function and contractility. As part of the Commercial organization, this role plays a key role in driving the marketing strategy and execution for innovative cardiovascular therapies across France Benelux.

Reporting to the Head of Commercial France Benelux, the position combines strategic contribution with strong operational leadership to support successful product launches and sustainable brand growth. The role works in close partnership with cross-functional teams including Medical Affairs, Regulatory, Market Access, and Sales, as well as with Global and Regional Marketing counterparts.

Requirements

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Key Responsibilities

Lead the development, adaptation, and delivery of local marketing strategies and plans in alignment with global and regional brand frameworks. Contribute to the evolution of brand positioning, value propositions, and lifecycle priorities by integrating local market insights, competitive intelligence, and customer needs. Build and steer comprehensive pre-launch, launch and post-launch plans, ensuring cross-functional alignment, planning and execution readiness.

Translate scientific and clinical data into clear, compelling, and differentiated customer narratives. Drive omnichannel engagement initiatives to effectively engage healthcare professionals through digital platforms, congresses, and face-to-face interactions. Partner with Sales leadership to support field force enablement, including training on brand strategy, campaigns, and tools.

Lead market research activities and competitive analysis to inform both tactical decisions and forward-looking planning. Act as a key partner to Medical Affairs, Regulatory, Market Access, and Sales teams to ensure integrated, compliant brand execution. Serve as a primary interface with Global and Regional Marketing teams, providing local market input and contributing to broader strategic discussions.

Manage relationships with external agencies, media partners, and event organizers to ensure high-quality delivery aligned with brand objectives. Plan and oversee the company’s participation in national and regional congresses, symposia, and educational initiatives. Own and manage marketing budgets and financial processes in line with strategic and operational priorities.

Monitor brand performance, launch progress, and key business risks, providing regular updates to local and EU stakeholders. Ensure compliance with company SOPs, promotional codes, and applicable regulations, while supporting continuous improvement of marketing processes and ways of working. Provide leadership and direction to marketing resources and extended cross-functional contributors to drive accountability and performance.

Contribute to the definition of operational priorities and resourcing to support business objectives. Support the development of marketing capabilities, best practices, and cross-functional collaboration within the affiliate.

Qualifications

Experience Bachelor’s degree in science, pharmacy, or medical science; an advanced degree in marketing, business administration, or a related field is preferred. Significant experience in pharmaceutical marketing, omnichannel strategy, or related commercial roles, including leadership of country-level launches.