Manager, Marketing Operations

As the Manager of Marketing/GTM Operations, you will be the connective tissue between Marketing, Sales, and Revenue Operations. " You will own the strategic alignment of our ICP (Ideal Customer Profile) and operationalisation of our GTM strategy, leveraging a cutting-edge AI-integrated tech stack to drive measurable business growth. This is a high-impact role for a strategic thinker who is as comfortable in a commercial strategy session as they are configuring complex logic in modern GTM systems such as HubSpot and Clay.

What you will be doing: 1. Strategic Alignment GTM Motion Functional Bridge: Align Marketing, Sales, and Revenue Operations teams on a unified strategy. You will ensure that lead management processes reflect current business targets and growth signals.

ICP Targeting: Own the definition and technical enforcement of our ICP. You will translate strategic inbound/outbound goals into actionable segments within our systems. Evolution to Account Based Marketing: Support the transition to a sophisticated, intent-based, and signal-led, ABM motion 2.

AI Modern Tech Stack Orchestration Modernize and advance the core: Oversee the selection, maintenance, and configuration of our stack, including: HubSpot, Dreamdata, Demandbase, Qualified, Clay, and LeanData. AI at every turn: Own the implementation of Generative AI ( Gemini, Claude ) into the marketing workflow to automate content personalisation, lead research, and data enrichment. Innovation: Constantly experiment with new technologies and connect data sources to find "unfair advantages" in our customer lifecycle and campaign delivery.

3. Data, Analytics Performance Vision: Manage marketing assumptions, benchmarks, and performance metrics. You are responsible for telling the story of where we are heading, what is working, and why .

" to the executive team to improve marketing effectiveness and spend allocation. 4. Process Optimisation Scalability Campaign Delivery: Standardise and optimise campaign operations to ensure the team can scale without adding manual overhead.

Sales Handoff: Refine the handover process to ensure Sales is working the highest-priority accounts with the best possible context. The GTM Playbook: Own the documentation of all marketing processes, system architectures, and data dictionaries. Ensure the "How" and "Why" of our stack are transparent and accessible.

Sales Marketing Enablement: Don’t just build it - launch it. Lead the enablement sessions to ensure teams understand how to use Qualified, Demandbase, and Clay insights to win deals. 5.

Leadership Team Management Team Orchestration: Lead, mentor, and grow a team of Marketing and GTM Operations experts Technical Roadmap: Set the priority and vision for the team, ensuring technical projects align with broader business goals and revenue targets. Dynamic Resource Capacity Planning: Act as the "Traffic Controller" for the team’s most valuable resource: Time. You will manage the balance between long-term infrastructure builds and the world of fast-moving technology.

Required Skills: Strategic Architect: You have 7+ years of experience in GTM/Marketing Ops, with a track record of supporting sales marketing orgs. HubSpot SFDC Power User: You understand the "plumbing" of a synced environment and how to maintain data integrity at scale. AI-Native: You are already using LLMs (Gemini/Claude) and automation tools (Clay) to solve data problems and scale personalisation.

Business Acumen: You are a revenue architect and business athlete that understands CAC, LTV, and Payback Periods What’s in it for you?