Copywriter – Individual Giving & Legacy Campaigns

5 hours per week) As our Individual Giving programme continues to grow, with ambitious fundraising targets and an expanding team, compelling and dynamic copy plays a vital role in helping us engage supporters and drive income. We are looking for a talented Copywriter to create compelling supporter focused content that supports our Individual Giving activity, including appeals, raffles, Sponsor a Puppy communications, supporter feedback and development communications. You will bring the work of Hearing Dogs for Deaf People to life, through clear, persuasive and emotionally engaging copy that inspires supporters to give, stay connected and feel valued.

You will work closely with the Head of Supporter Retention and Growth and the Head of Acquisition and their respective teams, Marketing, the Creative Strategy Team and wider charity teams to deliver high quality copy across a range of channels and campaigns. The role requires strong direct response writing experience, strong storytelling skills, a supporter first mindset and an ability to manage multiple deadlines. You will also need to confidently write to the brand guidelines and tone of voice.

Overview: Working as a bridge between our Creative Strategy and Individual Giving teams, you will produce creative and engaging copy to support various fundraising activity, to attract and engage new and existing supporters of the Charity. Reporting to the Content and Storytelling Lead, you will work as part of a small but busy team on a wide range of Individual Giving and Legacy communications that tell the story of the Charity, our dogs, and the deaf people we help and encourage people to support the Charity. You will have significant experience of writing powerful direct response fundraising appeals that inspire people to donate to the Charity.

You will produce copy for regular updates on how our sponsor puppies are getting on in their training, which are sent to thousands of puppy sponsors, and any other type of copy that will help tell our story or encourage support. You will contribute ideas and direct response copy to donor recruitment activity. You will have a strong grasp of the importance of consistency of tone, be able to adapt your writing style for the audience you are writing for while staying true to our house style, you’ll have a strong creative flair, the ability to work to a brief, a solid understanding of the importance of storytelling, and excellent copywriting and proofreading skills.

You will support our roster of freelance copywriters, providing proofreading skills, constructive feedback and guidance to ensure all work reflects our in-house tone of voice. To write regular and engaging ‘pupdates’ for our puppy sponsors, letting them know how the puppy they have sponsored is doing in its training. Each sponsor puppy (we have between 20-25 in our puppy sponsorship scheme at any one time) has at least four printed updates throughout their training journey of around 18-24 months.

To produce powerful and inspiring direct response copy for the programme of Individual Giving campaigns including two printed fundraising appeals we send to our supporters throughout the year, appeal emails, two supporter raffles as well as a variety of supporter retention and development communications. To interview staff, supporters, deaf partners and other stakeholders sensitively to gather content and tell stories ethically and effectively. Produce copy for multi-channel activity.

Including direct mail, email, landing pages, web content, social media and other supporter communications. To contribute ideas and copy to our direct response advertising and website landing pages which are used to recruit donors and develop long-lasting relationships.