Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally.

We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.

And that’s where you come in! com . We're looking for a rigorous, commercially sharp Senior Paid Search Manager to own our search channel end-to-end - from keyword strategy and campaign architecture through to daily optimisation, feed management and performance reporting.

This is a hands-on role: you'll be in the platform building, bidding and iterating yourself, not directing others to do it. Paid search is one of our highest-intent, highest-converting channels - and this person will be its custodian. You'll be responsible for making every pound of search budget work as hard as possible, while simultaneously thinking about where the channel is going: how automation is changing the game, how Shopping and Performance Max are reshaping account structure, and how search fits into a broader full-funnel media strategy.

The role demands genuine mathematical fluency. Search is a numbers-first discipline - auction theory, bidding logic, marginal ROAS, query-level analysis - and you'll be expected to think and operate at that level every day, not just when preparing reports.

What You'Ll Do

Campaign Management & Optimisation Own the day-to-day management, optimisation and scaling of paid search campaigns across Google Ads and Microsoft Ads - search, shopping, Performance Max and DSA. Build and maintain a logical, well-structured account architecture that balances control and automation: knowing when to trust Smart Bidding and when to constrain it. Conduct rigorous, ongoing search query analysis - mining for new opportunities, identifying waste and shaping match type and negative keyword strategy accordingly.

Manage Shopping and product feed campaigns including feed optimisation, custom labels, segmentation strategy and liaison with feed management tools. Write and test ad copy systematically - using RSA asset performance data, pinning strategy and structured experiments to drive CTR and Quality Score improvements. Monitor auction insights, competitor activity and share of voice, and adjust strategy in response.

Bidding, Budget & Commercial Management Own bid strategy decisions across the account - tROAS, tCPA, Maximise Conversions and manual approaches - with a clear rationale for each choice and the analytical rigour to back it up. Manage daily and monthly budget pacing across campaigns and ad groups, with a sharp eye on efficiency and an ability to reallocate spend dynamically when conditions change. Model budget scenarios and forecast performance: projecting clicks, conversions and revenue at different spend levels and articulating the trade-off clearly.

Understand and apply marginal ROAS thinking - knowing the difference between average and incremental return, and how that should inform budget allocation decisions. Identify and act on opportunities to reduce wasted spend: low-quality traffic, irrelevant queries, poor-performing segments and cannibalising brand vs non-brand activity. Measurement & Analytics Own the search measurement framework: conversion tracking, goal configuration, attribution settings and the integrity of the data flowing into reporting.