Principal Analyst - Marketing

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally.

We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.

And that’s where you come in! com . This new role has been created to lead the continued development of Performance Marketing analytics at Go City.

Responsible for designing and implement the entire analytics strategy as well as translating business objectives into specific and measurable KPIs in partnership with channel leads. As well as presenting findings with business recommendations to key stakeholders through data visualisation. Covering all Go City brands and Performance Marketing channels, this role will oversee Analytics including web analytics, tracking, attribution and incrementality testing.

Responsibilities

: Collaborate closely with marketing teams to understand their needs. Acquire data internally, from partners and agencies relating to campaign performance. Work with our Tech teams to ensure we are tracking necessary data internally.

Analyse these datasets using a combination of tools. Produce and communicate insight and forecasts related to campaign performance. Identifiy risks and potential opportunities.

Build incrementality models to demonstrate effectiveness (or lack thereof) of marketing investments based on null hypothesis tests Agree KPIs for measuring performance and establish appropriate reporting. Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives Participate in strategic discussion and make recommendations based on insights you uncover. Work with marketing, technology and data teams to define targeting criteria and support execution of campaigns based on those criteria Expertly deliver both short-term tactical and long-term strategic initiatives Build strong relationships with cross-functional teams Ensure accurate and timely reporting is produced and integrated into group trading and marketing reports Build models to understand and interrogate first party customer usage data to develop new customer propositions.

, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and contribute to the wider business not reflected here. Essential: 5+ years experience in a senior marketing or commercial role Experience working with marketing data warehouse (redshift, bigquery, or equivalent) able to write complex SQL independently to interrogate raw data Proven ability to build, stress-test and communicate attribution models - understands the business implications of model choice.

Comfortable operating in an environment where measurements infrastructure is incomplete or in transition - able to derive insight from imperfect data while contributing to fixing it. Strong analytical capabilities and ability to confidently answer questions through data.