Senior Paid Media Manager

Go City is transforming the way people see and experience the world’s greatest destinations. We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings. Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally.

We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future. We listen to our customers, our partners and our team, to help improve our business every day.

And that’s where you come in! com . We're looking for a sharp, commercially minded Paid Media Manager to own our paid media activity across the full consumer funnel — from mid-funnel display, paid social and retargeting through to top-of-funnel brand and awareness investment.

This is a hands-on role: you'll build and traffic campaigns yourself, dig deep into the data, and translate what you find into strategic recommendations that shape how we think about media allocation and the consumer journey. Right now, the primary focus is mid-funnel — driving consideration, engagement and conversion efficiency across paid social, display and retargeting. But as the business grows its ambition, so does this role.

We are actively planning to scale into larger top-of-funnel investment across multi-channel brand activity — video, audio, connected TV and beyond — and we want someone who can grow into owning that too. You'll sit at the intersection of executional excellence and analytical rigour — equally comfortable setting up a DV360 campaign or trafficking a DCO creative as you are building a full-funnel investment framework or making the case for a new brand channel test.

What You'Ll Do

Campaign Execution & Trafficking Plan, build, traffic and optimise campaigns end-to-end across mid-funnel and top-of-funnel channels including DV360, Meta Ads Manager, TikTok, YouTube, Pinterest and programmatic DSPs. Own all tagging, pixel setup, UTM management and campaign QA to ensure data integrity from day one. Set up and manage dynamic creative (DCO), audience segments and retargeting pools using CDPs, CRMs and clean room data where available.

g. Campaign Manager 360), ensuring flawless delivery against go-live dates. Monitor campaign performance daily, making real-time bid, budget and creative optimisation decisions to hit efficiency and volume targets across the funnel.

As top-of-funnel investment scales, take ownership of brand and awareness campaign delivery across video (YouTube, CTV), audio and high-impact display formats. Analytics & Performance Measurement Own the performance reporting framework across mid- and top-of-funnel activity: from dashboard build to weekly stakeholder read-outs. Apply the right measurement lens by funnel stage — efficiency metrics (CPM, CPC, CPA, ROAS) for mid-funnel; brand and reach metrics (reach, frequency, CPP, brand lift, search uplift) for top-of-funnel.

Design and interpret incrementality tests, A/B experiments and holdout studies to separate true lift from noise — including brand lift studies for awareness campaigns. Work closely with data and analytics teams on attribution modelling, MMM inputs and audience overlap analysis across the full funnel. Build financial models and scenario plans to evaluate channel investment decisions and forecast outcomes at both funnel stages.

Strategy & Planning Lead full-funnel paid media planning — defining how mid-funnel and top-of-funnel channels work together, how audiences flow between stages, and how budgets should be allocated to drive both short-term efficiency and longer-term brand growth.