As our Marketing Automation Manager, you'll own the engine room of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you'll be the hands-on technical owner of Salesforce Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us. Working hand in hand with product and channel owners, you'll translate segmentation and lifecycle plans into reliable, scalable, behavior-driven campaigns that fire at exactly the right moment, every time.

This is a role for someone who takes pride in the craft of execution. You'll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputation, render quality, and deliverability across every send.

Requirements

not as friction but as a standard worth protecting. Partnering closely with channel owners, platform experts, and implementation partners, you'll turn ideas into infrastructure—making sure the systems behind our customer communications are as sophisticated, transparent, and dependable as the financial tools we put in families' hands.

, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times · Safeguard platform health: Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers · Test, measure, and optimize: Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement · Collaborate across functions: Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals · Other duties as required · 5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud · Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end · Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic · Proven hand-coding ability in HTML and CSS, plus working fluency in AMPscript and dynamic content to build responsive, personalized e