Sales Director, Venues & Attractions – EMEA

Sales Director, Venues Attractions – EMEA Function: Sales (Net-New Business Development) Reports to: VP Sales Location: London / EMEA (with 40% travel)

About The Role

: Disguise is looking for a high-impact Sales Director to drive net-new revenue across Location-Based Experiences (LBX) in EMEA, including entertainment venues, sports stadiums, immersive installations, themed attractions, museums, brand experiences, and flagship destinations. This is a pure "Hunter" role for an individual contributor who excels at opening doors and closing high-value deals in permanent environments.

What You Will Do

: Partner closely with the VP Sales EMEA and regional leadership to advance and close strategic LBX opportunities across stadiums, venues, and immersive destinations. Drive individual sales growth by identifying and winning new business opportunities valued at $250k–$2m+ within the LBX sector. Design and execute a strategic go-to-market plan to expand Disguise’s presence across sports stadiums, arenas, entertainment venues, themed attractions, immersive installations, and enterprise flagship environments.

Develop and deepen relationships with key system integrators and consultants across the region to unlock new fixed-installation opportunities. Produce accurate monthly and quarterly forecasts for both hardware and software within Salesforce and Clari. Manage the end-to-end sales process, from initial prospecting and high-impact presentations to negotiating complex contracts and closing.

Partner with the Design Solutions, Customer Success and Marketing teams to develop targeted campaigns that specifically address the needs of the fixed-installation market. , ISE, IAAPA Europe) as a subject matter expert, comfortable delivering public presentations on the future of immersive attractions. Ability to travel approximately 40% of the time across the EMEA region to meet with partners and visit project sites.

Experience Skills: Sales Background - 7-10+ years of proven new business development experience in complex, multi-stakeholder environments such as stadiums, themed entertainment, live venues, or permanent AV installations. Experience working on SOWs documentation. Ecosystem Knowledge - Strong existing network and experience working alongside System Integrators (SIs) and technical consultants is an advantage Closing Ability - Proven track record of closing complex technical deals ($250K–$2M+) with long sales cycles and multiple stakeholders.

Expert for structured sales processes such as MEDDPICC or BANT. Ability to present and influence effectively at all levels (including C-suite and Technical Directors) regarding real-time visual software and media servers. Solid experience in pipeline management and forecasting for projects with 6-month to 1+ year timelines.

Behaviours Values: Winning Mindset - Brave, bold, and proactive in seeking out new business that isn't immediately apparent. Dependable Hunter - A self-starter who is comfortable working autonomously to drive results and exceed individual targets.

Requirements

evolve. No Ego - Approachable, authentic, and humble—a true team player when collaborating with internal support functions. Attention to Detail - Meticulous with CRM updating and project documentation.

About Disguise Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle. We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches.