Leasing & Sales Consultant - Bennett Park

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.

Role Overview As a Leasing Sales Consultant, you’ll be the driving force behind occupancy and revenue at your community. ” You’ll combine proactive sales strategies with exceptional engagement to turn prospects into residents and keep your community thriving. Sales Revenue Generation: Drive occupancy and revenue by achieving and exceeding leasing goals, conversion targets, and Key Performance Indicators (KPIs).

Actively manage your sales pipeline—follow up promptly, nurture potential residents, and close leases with confidence. Use consultative selling techniques to uncover needs, present solutions, and create value that resonates with each potential resident. Keep CRM records accurate and up to date for all potential resident interactions.

Monitor and report on lead activity, conversion metrics, and pipeline health. Stay organized and disciplined to ensure timely follow-up and consistent engagement. Community Advocacy Resident Experience: Guide potential residents through the leasing process with confidence and care, making it simple, stress-free, and enjoyable journey that reinforces our brand promise of better living.

Deliver a concierge-level experience by anticipating needs, offering personalized solutions, and creating memorable interactions. Build lasting relationships that inspire loyalty and referrals through exceptional service. Represent the community as an ambassador, showcasing not just homes but a lifestyle of comfort, convenience, and premium living.

Handle objections gracefully, turning challenges into opportunities. Establish, manage, and maintain marketing programs and social media presence to attract and retain residents. Plan and execute resident events and engagement programs that strengthen community ties.

Adaptability Continuous Improvement: Respond to coaching and feedback with agility; implement best practices promptly. Adjust sales approach based on market conditions, prospect needs, and leadership guidance. Professionalism Brand Alignment: Maintain integrity, accountability, and reliability in all aspects of performance.

Maintain a polished, approachable presence that reflects our premium brand standards in every interaction.

Qualifications

6+ months of sales, customer-facing, or performance-driven experience preferred. Strong desire to succeed in a goal-oriented, fast-paced sales environment. Confident, persuasive, and people-focused with a natural ability to build rapport.

Coachable and resilient, with a positive attitude and willingness to learn. Motivated by targets, results, and earning potential; comfortable being held to goals. Organized and disciplined with follow-up, time management, and attention to detail.

Comfortable learning and using CRM systems to track leads and customer interactions. Professional, polished, and approachable with a strong sense of personal presentation. Aligns with company values and takes pride in representing a premium brand experience.

Virginia Pay Range $22 $26 USD About Cortland Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences.