Remote I Full-Time I $90-$110K Position Overview We are seeking a high-impact Growth Marketing Manager to own and execute our full-funnel marketing strategy. This role is ideal for a seasoned marketer with deep experience in B2B2C industries, niche audience targeting, and multi-channel lead generation. You will be equally comfortable crafting demand generation strategy, writing an email sequence, planning a webinar, and setting up marketing logistics — and most importantly know how to measure what works.

You will report directly to VP of Marketing and play a key role in shaping how IRBsearch reaches and converts its target audiences across investigators, legal professionals, process servers, bail bondsmen and repossession professionals.

Key Responsibilities

Own the full-funnel demand gen strategy to drive qualified leads, Trials, and sales including customer engagement Build, launch, and optimize campaigns across paid, partnerships, email and more . Develop email nurture sequences, drip campaigns, and lifecycle marketing programs in HubSpot or similar platforms. Identify and test new channels (affiliate, co-marketing, content syndication) to expand reach.

Partner with Product and Sales to identify high-value segments and align marketing efforts accordingly . Manage campaign calendars, budgets and vendor relationships across all marketing channels .

Qualifications

5+ years of B2B marketing experience, with at least 2 years in a growth, demand gen, or performance marketing role. Proven experience marketing to niche or specialized professional audiences (legal, financial, gov, insurance, or similar). Hands-on expertise across multiple channels: paid ads (Google, Meta, LinkedIn), email marketing, webinars, and events.

Experience with marketplace platforms or multi-sided market products. Proficiency with HubSpot (or similar marketing automation/CRM platform). Strong analytical skills — comfortable in Google Analytics, attribution tools, and campaign dashboards.

Excellent project management skills; able to juggle multiple campaigns and priorities simultaneously.

What We Offer

Competitive salary of $90,000 – $110,000 based on experience. Opportunity to own and shape the growth marketing function at a fast-scaling company. Collaborative, data-driven culture with a bias for action and experimentation.

Benefits

package.