ReferOn is a comprehensive affiliate management platform tailored for casino and sportsbook operators. Combining extensive industry expertise with cutting-edge technology, we provide our clients with unparalleled data transparency, customizable dashboards, and scalable solutions. Our mission is to revolutionize affiliate management by delivering the best-in-class services to meet brand marketing needs.

As the Senior Lead Generation Manager at ReferOn, you will own and build our lead generation engine end-to-end. You are not just managing campaigns; you are shaping our positioning, refining our ICP, and translating product value into a scalable demand engine. Your goal is to architect a high-performance funnel that connects brand visibility and product launches with predictable pipeline growth and high-quality MQL → SQL conversion.

Responsibilities

Design and manage the customer journey from initial brand awareness to final conversion. Partner with Sales on ICP, account selection, and engagement strategy Execute sophisticated Account-Based Marketing campaigns targeting multiple accounts in iGaming (Operators, Platforms, Affiliate Programs) using tools like Influ2 or Terminus Build and run high-converting sequences across LinkedIn, niche social platforms, and email Create landing pages, ad copy, and automation workflows within HubSpot/Marketo Identify high-intent content themes and build the organic hooks that align with the product roadmap to capture inbound demand Implement sophisticated strategies to boost ReferOn’s presence in unconventional and AI-driven discovery platforms. This includes active visibility management on Reddit, Quora, and niche AI forums to ensure ReferOn is the top-of-mind recommendation in automated discovery Own the strategy and execution of paid performance channels.

Requirements

A deep understanding of the iGaming ecosystem and the specific technical challenges faced by affiliate managers and operators 3+ years of experience in B2B demand generation/ABM with a proven track record of pipeline and revenue impact Proficiency in modern B2B stacks, including ABM platforms (Influ2/Terminus), Marketing Automation (HubSpot/Marketo), and Analytics (Ahrefs/Semrush) Ability to translate raw data into actionable strategy and optimize conversion rates at every funnel stage Fluent business English with the ability to simplify complex technical features into benefit-driven messaging

Benefits

Career growth opportunities in an international and dynamic environment Opportunity to develop language skills with partial

Compensation

for language courses Special gifts for birthdays, weddings, and newborns 23 working days of paid annual vacation, plus paid sick leaves Office snacks and refreshments Sports package to support a healthy lifestyle Comprehensive medical insurance for you and your partner Comfortable office with great facilities in a prime location Exciting corporate events, team-building activities, and international company parties By submitting your application, you agree to our Privacy Policy.