Vice President, Social Strategy

Who We Are

: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. com and follow us on LinkedIn and Instagram .

About The Role

The Social team develops culture-driven, integrated strategies that help Burson's clients connect with audiences in relevant, modern ways across platforms. The team is focused on translating brand objectives into social-first thinking that is informed by culture, grounded in data, and designed to create meaningful engagement and business impact. We are looking for a VP Social Strategist to join our Consumer Brand Practice and help shape the next evolution of social capability for a growing roster of culturally relevant brands.

You will be embedded within the Consumer team, with strong partnership across social, influencer, creative, strategy and account leadership. This role can be based in New York, Los Angeles or Chicago.

What You'Ll Do

: Leading the development of social-first strategic thinking for consumer brands, ensuring programs are rooted in culture, audience behavior and platform dynamics. Working in collaboration with account, creative, influencer and digital teams to build integrated plans that connect earned, social, and creator cultural relevance. Partnering with client teams to identify opportunities for social-led growth across existing and emerging business, with a focus on work that can flex across multiple accounts and sectors.

Consistently bringing new/fresh/bold strategies that move beyond content calendars to brand voice and relevance, with equal comfort shaping the strategic foundation and guiding execution through to launch and optimization. Passion for and understanding of social culture, emerging platforms, audience behavior and digital communities, and how they can be leveraged as part of our clients' strategies. S.

Americas. Existing knowledge of the social, digital and creator ecosystem, with the ability to identify the right partners, collaborators and platforms to support business goals. An understanding of how to plan, develop and measure social strategies throughout the full process, with a solid grasp of audience insights, content ecosystems, community engagement, trend analysis, paid amplification and performance measurement.

Managing client relationships, alongside our client leads, and being a trusted partner to them when it comes to social strategy, audience engagement and platform evolution. Proactively identify new tools, trends and opportunities in the social, influencer and digital spaces. Accurately develop and manage scopes, workflows and strategic inputs aligned to broader team and client needs.

Driving consistency in the way social KPIs, learning agendas and measurement approaches are applied and continuously improved.