As a Programmatic Ad Ops Analyst you will own the setup, optimization, and performance tracking of programmatic campaigns across DSP and SSP partners. You’ll help Big Happy expand our advanced buying capabilities, ensuring campaigns run efficiently, accurately, and profitably. This role is ideal for someone who has hands-on experience inside programmatic platforms and is excited to bring operational excellence and strategic thinking to a growing team.

Campaign Setup & Execution Build, launch, and manage programmatic campaigns across DSPs Manage audience targeting, inventory selection, pacing, spend, and client KPIs to drive performance for our clients. Monitor pacing and budgets to ensure full delivery Implement optimization strategies around inventory management, engagement, sales, awareness, brand safety, viewability, and bidding strategies to align with client needs and best practices Optimization & Reporting Monitor campaign performance daily; identify trends, troubleshoot delivery issues, and execute optimization plans. Partner with analytics and strategy teams to align insights with messaging and creative testing.

Produce clear reporting with actionable recommendations. Technical & Operational Tasks Maintain accurate trafficking of creatives, pixels, and tracking tags (including GTM, UTM, and 3rd-party measurement tools). Serve as a go-to internal resource for programmatic platform capabilities, updates, and opportunities.

Cross-Team Collaboration Work closely with Strategy, Analytics, and Creative teams to translate marketing goals into programmatic execution plans. Communicate clearly with account managers and clients when needed to explain performance, opportunities, and platform insights. 1–2+ years of hands-on programmatic ad buying experience (DSP or SSP), particularly in Mobile or DOOH Familiarity with trafficking, audience segmentation, pixel implementation, and programmatic ecosystem mechanics.

Experience optimizing toward KPIs such as CTR, ROAS, CPA, CPM, and viewability. Strong analytical mindset with the ability to interpret data and translate insights into action. Comfortable working in fast-moving environments and managing multiple campaigns at once.

Opportunities for Excellence Detail-Oriented: You catch issues before they become problems. Curious & Resourceful: You proactively explore platform capabilities and new opportunities. Clear Communicator: You can explain technical concepts in simple language.

Collaborative: You work well across creative, media, and strategy teams. Ownership Mindset: You take responsibility for results and drive improvements. Calm Under Pressure: You can manage pacing, troubleshooting, and deadlines without losing focus.

Benefits

, including Healthcare, Dental, and Vision Participation in Big Happy’s stock program Paid Parental Leave Unlimited PTO Big Happy-provided laptop Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact

Compensation

: $55,000–65,000 + 10% semiannual bonuses + quarterly performance kickers