Director, Social Media

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology.

It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment.

What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands.

With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage.

Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’Ll Do

We are looking for a highly creative, strategically minded and culturally connected social media leader to shape the digital presence of one of the most globally recognised names in the world; leading the social media vision, creative direction and long-term platform strategy across a variety of global social media channels. We are looking for a creative thinker - someone who understands how to create moments, campaigns and storytelling that cut through the noise and drive genuine audience connection. You will bring original thinking and an elevated creative point of view, with the confidence to champion bold ideas and push boundaries when appropriate.

Working in the Marketing and Communications team, you will oversee campaign ideation, social media creative development and planning across platforms. While remaining hands-on with day-to-day execution, your focus will be setting strategy, leading creative direction and driving innovative social-first campaigns that feel authentic, culturally relevant and commercially impactful. The ideal candidate has a deep understanding and curiosity for culture, audience behaviour and evolving platform trends across Instagram, TikTok, YouTube and emerging digital ecosystems.

You understand how to leverage platform tools, algorithms and insights to maximise engagement, but instinctively lead with creativity and cultural relevance over formulaic tactics. You thrive in fast-paced environments and are equally comfortable building long-term strategic campaigns as you are reacting quickly to real-time cultural moments and opportunities. Fundamental to everything you do will be strong creative instinct, audience understanding and a passion for creating best-in-class social content that grows and engages global fan communities.

What You’ll Be Working On Lead the social media strategy and social creative direction across all channels for personal and commercial posts. Develop innovative social campaigns, content concepts and storytelling opportunities that drive audience growth and engagement. Create and oversee social campaign planning.