The Country Manager for the UK holds full accountability for the sales performance and operational delivery within the UK. This role is responsible for driving sustainable revenue growth, ensuring high-quality service delivery, and aligning local execution with group strategy and standards. Acting as the senior leader in-country, this role serves as the face of the organisation to customers, partners, and stakeholders, while operating effectively within a matrix structure across group functions.

1. Sales Leadership & Growth Own and deliver UK revenue targets, ensuring consistent and sustainable growth. Drive a high-performance sales culture focused on quality pipeline, conversion, and long-term customer value.

Ensure adoption and full utilisation of Group systems and processes. Oversee pricing strategies, commercial models, and contractual frameworks to optimise profitability. Identify and capture new market opportunities, including sector expansion and strategic partnerships.

2. Service Delivery & Operational Performance Hold full accountability for local operational performance, ensuring efficient and high-quality service delivery. Manage cost of service delivery, driving productivity and route density optimisation.

Ensure operational excellence through adherence to group processes, systems, and performance standards. Foster a continuous improvement mindset, embedding LEAN and Six Sigma principles where appropriate. 3.

Financial Accountability Own local financial performance and P&L, including revenue, cost control, and contribution margins. Maintain accountability for local working capital elements, including inventory and debt management. Partner with central Finance teams to ensure accurate forecasting, reporting, and financial discipline.

4. Matrix Leadership & Cross-Functional Collaboration Work in close partnership with central Marketing and HR functions, holding joint accountability for: o Strategic priorities and initiatives o Budget alignment and optimisation o People and capability development Leverage central IT and Finance services to support operational effectiveness and scalability. Lead through influence within a matrix structure, ensuring alignment between local and group objectives.

5. Market Leadership & External Representation Act as the primary representative of the business in the UK market. Build and maintain strong relationships with key customers, partners, and stakeholders.

Work closely with the Group Marketing function to strengthen brand presence and reputation across the UK. 6. Market Intelligence & Innovation Continuously gather and analyse market intelligence, including competitor activity, customer needs, and emerging trends.

Provide structured input into group-level product development and innovation initiatives. Ensure the UK market perspective is clearly represented in strategic decision-making. 7.

Governance & Compliance Ensure full compliance with group processes, systems, and governance frameworks. Uphold regulatory, legal, and ethical standards across all UK operations. Embed a culture of accountability, transparency, and high performance Proven experience in senior leadership roles with full P&L responsibility Experience operating B2B critical services environments Experience operating within PE-backed / international / matrix / multi-site environments Demonstrated track record of delivering sustainable growth and quality of service Experience leading teams Skills & Attributes Technical / Functional Skills: Strong commercial acumen, including pricing strategy, contract negotiation, and commercial modelling.

Deep understanding of pipeline management, forecasting, and sales performance frameworks. Experience applying LEAN, Six Sigma, or continuous improvement methodologies. Solid financial management capability, including budgeting, forecasting, and cost control.