Cleared Paid Media Manager

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture.

Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! The Paid Media Director will oversee and lead the paid media and digital marketing strategy implementation.

This role will be responsible for executing comprehensive, full-funnel media plans, managing the development of brand assets, and maintaining performance across digital channels. The ideal candidate must also have a strong background in analyzing industry trends, compiling, and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process.

You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small. You’re a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data. The Work: Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand.

Ability to build a paid media strategy from the ground up – ensuring a comprehensive media mix. Extensive knowledge of the digital ecosystem and relevant partners/vendors in the industry. Manage multi-million dollar budgets across paid media channels to maximize results.

Provide accurate and timely budget forecasts, ensuring efficient resource allocation. Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers. Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities.

Partner with organic and earned media marketing teams from start to finish to ensure cohesive strategy and campaign enablement. Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns. Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative.

Must be able to go on site 100%. Here's what you need: Bachelor’s Degree 8+ years of experience in paid digital advertising, ideally in consulting or a digital agency. 2+ years of managing a team of media buyers.

Hands-on-keyboard experience setting up, running, and managing paid media campaigns. , Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs). Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage.

, attribution, tagging, ad verification). Demonstrated ability to apply research insights a convert into strategy development. Experience working outside of paid media platforms to support organic marketing efforts.

Successful track record of delivering strategically thoughtful projects that deliver measurable impact. Bonus points if you have: Previous digital agency or in-house experience. Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.

Ability to identify operational gaps/opportunities and implement solutions.