Influence Director Large FMCG Drinks Portfolio Department: PR Influence Location: London / Hybrid Contract type: Fixed-Term (12 months) Full Time/Part time: Full Time Reporting into: Client Partner About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos , , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year. The Role: As an Influence Account Director at our company, you will play a crucial role in leading some of the most exciting and challenging projects in the industry.

You will be armed with your experience and proven ability to think and do, enabling you to tackle complex problems with ease. At our company, we pride ourselves on delivering strategic and impactful influence campaigns that align with our clients' objectives. As the Influence Account Director, you will bring a solid understanding of influence strategy, always ensuring that you and the team are working towards strategic objectives.

Your experience managing large multi-market campaigns will be invaluable in delivering campaigns that make a real difference to our clients.

Responsibilities

, you will provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground. You will stay up-to-date with cultural/social trends and customers’ views and attitudes. You will also assist in the development of and participation in promoting our influencer offering across the business, including writing thought leadership and attending industry events.

At our company, we believe in continuous learning and development. As the Influence Account Director, you will have the opportunity to lead additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns.

Key Responsibilities

: Responsible for all influencer strategy and execution across the account. S upporting managers and executives with identification, creative , contracting, implementation, and reporting. Responsible for all influencer budgets, including quarterly and annual forecasting and account scaling.

Responsible for working closely with paid affiliates across TikTok Shop Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget. Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients. Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.

Lead and deliver creative and sell content solutions to internal stakeholders and clients. Working closely with our paid media agency, having a strong understanding of paid spend across social and digital platforms. Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.

Stay up-to-date with cultural/social trends and customers' views and attitudes. Assist in the development of and participate in promoting our influencer offering across the business, including writing thought leadership and attending industry events.