At Yerba Madre, we’re more than a beverage company—we’re a movement inspired to help people Come to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf—we turn fans into agents of change who give back more than they take.

By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people and planet. As a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates: Alive with Energy: We bring vitality to everything we do Brave the Unknown: We lead with conviction and unafraid to disrupt Sacred Service: We lead with care and serve from the heart Resilient Roots : We grow stronger together a help others do the same If this resonates with you, we invite you to Come to Life with us. We're looking for a Field Activation Specialist to play a vital role in our team.

The Field Activation Specialist role plays an important part in bringing Yerba Madre’s brand to life in local communities. S. markets.

This position is also a key contributor to our sales team’s success — supporting distribution, building strong retail relationships, and ensuring local promotions deliver results. As a Field Activation Specialist, you’ll be the local ambassador for Yerba Madre, blending sales execution with community connection. You’ll work closely with the Field Activation Manager and may occasionally support evening or weekend events.

How you’ll help: As a Field Activation Specialist, you will play a key role in building sales, strengthening distribution, and bringing Yerba Madre to life in your community. Your work will balance field sales execution (70%) with grassroots marketing activation (30%) to drive measurable results while creating authentic consumer connections. Field Sales and Execution (70%) Work from a clear calendar of priorities and objectives aligned with monthly business plans.

Partner with distributor teams (DPMs) to build collaborative, productive relationships and elevate market performance. Track progress against KPI metrics and incentive programs. Expand presence in On-Premise accounts to increase awareness and sampling opportunities.

New Business Development: Identify and help open new accounts through your own outreach and in partnership with distributor reps. Support key retailer activations and sampling programs to strengthen local retailer relationships. Retail Standards: Use Karma to support and track in-store promotions and display execution; conduct store audits regularly.

Ensure shelves and displays reflect brand standards, planograms, and space allocations. Expect to spend ~4 days per week actively in the market. Field Marketing Activation (30%) Connect with new consumers and student communities to build awareness, excitement, and trial.

Build a strong understanding of our target consumers and represent the brand through authentic conversations, sampling, and local events. Receive thorough training in Yerba Mate, Yerba Madre, and our values (Organic, B-Corp, sustainability) to confidently share product knowledge and brand purpose. Partner with the National Events Manager to identify relevant local events; collaborate with coordinators and community leaders to secure participation.

Organize and execute grassroots events — from campus activations to neighborhood pop-ups — in collaboration with distributor teams and with cost-sharing support. Always connect activations back to sales by directing consumers to nearby retail accounts carrying Yerba Madre.