At Yerba Madre, we’re more than a beverage company—we’re a movement inspired to help people Come to Life. Rooted in the sacred energy of yerba mate, a magical drink like no other, our products are designed to make you feel not just awake, but truly alive. Through a regenerative, circular business model—from sip to seed to shelf—we turn fans into agents of change who give back more than they take.

By honoring yerba mate culture, strengthening communities, and restoring the Atlantic Forest, we create a positive impact on both people and planet. As a company, our core values and fundamental beliefs are guided by these four principles that shape how our company operates: Alive with Energy: We bring vitality to everything we do Brave the Unknown: We lead with conviction and unafraid to disrupt Sacred Service: We lead with care and serve from the heart Resilient Roots : We grow stronger together a help others do the same If this resonates with you, we invite you to Come to Life with us. The Designer plays a central role in shaping and executing the visual expression of the brand across all channels.

This position is responsible for both packaging updates and mechanical files, as well as creative development and delivery of design work from concept through final artwork delivery . You ensure that every asset is strategically aligned, on brand, and consistently elevates the company’s creative standards. Working closely with brand marketing, product marketing, sales, and quality teams, the Designer translates strategic objectives into compelling, cohesive visual solutions that build brand equity and drive engagement.

What You’Ll Do

Packaging Production Excellence • Work independently on packaging updates, mechanical files, and maintain version control, ensuring consistency across product lines. Liaise with production vendors who produce physical packaging. Problem‑solve on design solutions needed to comply with nutritional or legal regulations.

Ideally have experience with the dual‑language Canadian market. • Responsible for the preliminary review of proofs for accuracy. • Work closely with Quality departments to ensure packaging and marketing materials are compliant with regulatory and certification standards.

• Attend press checks and color call‑outs for approval. • Assist the team with product launch deadlines — specifically product labels, packaging, and marketing materials updates.

Requirements

Conceptual Brand Design Leadership • Lead the conceptual development and design execution of campaign and brand assets, and marketing materials across digital and physical touchpoints. • Translate briefs into visually compelling, on‑brand creative solutions that drive business and cultural impact. • Collaborate closely with marketing, brand, and production teams to ensure all design output reflects the brand’s tone, positioning, and creative direction.

• Maintain and evolve the brand’s visual identity system, ensuring consistency and innovation across all applications. • Manage multiple projects simultaneously, balancing creative ambition with timelines, budgets, and stakeholder expectations. • Stay informed on design trends, technology, and cultural movements to inspire fresh, relevant creative ideas.

• Support the ongoing development of internal creative processes, templates, and design standards to improve efficiency and quality. What You’ll Bring Required Experience Capabilities • Bachelor’s degree and/or minimum 6+ years of related experience or equivalent. • Production design experience, comfortable creating print‑ready files.

• Packaging design experience within CPG. • Strong conceptual design skills with the ability to take ideas from brief through execution. • Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).