Hello, We’re Built In What We’re Up To Built In is the only recruitment and employer reputation platform that helps companies measure and shape their reputation in AI search — so they can be visible, trusted, and chosen by top talent. The talent market is being redefined by AI. As the HR tech space gets louder with new tools, the real shift is happening on the candidate side — by 2028, more candidates will use AI assistants like ChatGPT and Perplexity to discover and apply for jobs.

Built In is the first to give companies the ability to manage how they appear in this new search landscape. We already reach millions of tech professionals each month, and our 1,800+ customers — from breakout startups to Fortune 100 giants — partner with us to tell authentic stories about their cultures and attract top talent. Now, with our new AI-powered reputation platform, we’re helping companies future-proof their employer brand and win in the era of intelligent search.

What You’ll Be a Part Of Built In is 14 years strong but operates with the drive and ambition of a startup. We move fast, stay close to our customers, and are unafraid to build what’s next. You’ll have the opportunity to shape how companies think about employer branding, redefine the playbook, and capture the next wave of demand.

You’ll be part of a team that values curiosity, accountability, and being good humans first. Our leadership team has worked together for years, building a culture rooted in trust, transparency, and shared success. If you’re looking to make an impact — to help customers embrace change, to own a new category, and to drive growth in a company built for what’s next — this is the opportunity for you.

Role Overview We are looking for a systems thinker who can design how demand is generated and converted into pipeline. Someone who understands how signals, data, lifecycle, and sales motion connect and can turn that into a repeatable, scalable engine. You will define how we prioritize accounts, trigger engagement, and move buyers through the funnel, and translate that into targeted programs and campaigns that drive pipeline.

You will partner closely with RevOps, sales, and technical teams to bring these systems to life and continuously improve them. This is a hands-on, high-ownership role focused on outcomes, not just execution. You will shape how our GTM system works, while working with internal partners to implement and scale it.

What We Are Looking For

Experience designing and optimizing full-funnel demand or lifecycle systems, with a strong understanding of how signals, data, and GTM motion connect Proven track record of owning pipeline or re

Senior Manager, Demand Generation